COMING SOON
EUROPE WILL NEVER LOOK THE SAME.
Kenneth Cole – THE BRAND
In 1982, Kenneth Cole wanted to start a company. He had an idea, a plan, and a line of women’s footwear. What he didn’t have were the resources to get the product in front of potential customers, but he was creative, determined, and ingenious. Kenneth borrowed a truck, loaded it up with samples, and parked it across the street from the New York Hilton, where all the big shoe companies were showing their wares. But there was one problem: He needed a permit to park the truck. At the time, only a production company could receive a permit to park a truck in midtown Manhattan. Undaunted, Kenneth promptly changed the name of his company to “Kenneth Cole Productions” and applied for a permit to shoot a film entitled, “The Birth of a Shoe Company.” Three and a half days and 40,000 pairs of shoes later, “Kenneth Cole” Productions was off and running.
The birth of a shoe company.
Kenneth Cole – THE MAN
Kenneth Cole, an activist considered a pioneer in the
fashion industry who has supported research and awareness of various health and social issues,
works for values important to him, and uses fashion
to promote social awareness in the struggles
against them. The brand's vision is rooted in Cole's belief in the integration of business and philanthropy,
where the combination of fashion and social activism is intended to inspire consumers
to look good and do good.
Throughout 40 years of activity, Cole harnesses his
passion and creativity for activism through the brand
he built, aiming to have a significant impact on both
the modern individual's wardrobe and communities in need. Today, the American lifestyle brand has expanded to an entire world of products and categories for women, men, home textiles, grooming, and more.
The brand operates in over 40 countries.
Kenneth Cole – THE DNA
Purpose
is our brand.
We are obsessed with infusing purpose
into everything we do
Purpose in Social Impact.
Purpose in Product Design.
Always On Purpose.
“For 40 years, we have sought to make a meaningful impact
in our communities by focusing on what’s in people’s hearts
and minds, as well as what’s on their bodies.
Kenneth Cole – THE CUSTOMER
We Are For
THE YOUNG PROFESSIONAL
Our consumers are socially responsible, educated, young professionals
who look forward to a simpler time. A time of making wiser, more disciplined
choices. Our consumers carefully curate their lives to have purpose.
They believe in quality, not quantity.
They feel fulfilled by consuming less.
They filter everything to protect what’s important and to prioritize their well-being.
